L'Oréal Professionnel INOA is an ammonia-free permanent hair colour that provides uncompromised comfort and rich, luscious colour. This new colour delivery mechanism uses mineral oil to act as the catalyst for depositing colour on the strands, which means it is gentler on the hair, and the scalp is also protected.

The hair can be lightened or darkened by 3 shades, and this revolutionary system even covers 100% of grey hair while leaving the hair feeling intensely nourished and hydrated with sublime shine.

Discover our colour innovation! L'Oreal's first permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair.

What’s left is a beautiful colour that’s bright and looks natural. Plus, INOA leaves hair feeling conditioned with sublime colour radiance until your next colour appointment.

Experience our ultimate in luxury colour, with improved comfort during the development time and no odour. So you can sit back and enjoy the salon! Greys? No problem! INOA gives you high coverage, up to 100%, whilst still keeping the colour looking bright and luminous.

With a full range of colours, ask your hairdresser which INOA shade, or cocktail of shades, is perfect for you.

L'Oreal Inoa Non-Fundamental Ammonia Free Permanent Hair Colour 60ml